Tik Tok has skyrocketed since it came into our lives. At the moment of writing this article, it's where you can impact the most people. Nowadays, it is the best platform to market products, but its video format can make it tricky for some more image-based artists, like photographers or painters. So we want to give you a few ideas to help you promote your art on this platform
TikTok is all about Trends. But you don't need to join every trend as it arises. It's better to look for the kind of audience you're trying to reach and then look for the trends they participate in or would like to. It's important to follow certain accounts where you can discover new possible trends so you can jump in as they begin. Of course, give them your own style. Remember it’s not only about having fun, but also your art business.
An easy topic for your videos can be educational content about your art, your creative process, before and after videos, etc. Just try to make them as engaging as you can. Look for the synergies between platforms: Your Tiktok videos can nicely be recycled for Instagram Reels. Same work, double impact!
Use Tiktok content schedulers to publish at different times. By trial and error, you should discover which time is better for reaching your audience. After a while, you’ll understand the best time to release your material.
Challenges are another way to join your audience in the same style of videos they participate in. You can also try to promote the challenges that fit you the best. Participating in collabs with other creators can widen your audience. Remember to never be spammy about your products, but don't be afraid to give them some exposure.
User Generated Content (UGC) can significantly help you promote your art. For example, you can re-use your fans' unboxing videos. Or show their wedding album you made as a photographer. This will virtually give you unlimited content.
You can boost your followers by using growth tools like Social Viral and Social Buddy. These tools can be a boost for you on the algorithm, but you cannot rely on them alone.
And remember to use hashtags the right way! Best for
- Selling your own art
- Building a fanbase