EARTH
In the 1940s, after years of fame and chaos in New York, Georgia O'Keeffe felt unmoored. The critics loved her. The galleries clamoured for her. The collectors bought her work.
But she no longer recognised herself. So she left.
She traveled to New Mexico and found an abandoned adobe house in Abiquiú. The walls were crumbling. The floors were dust.
But she stayed. And she began to build.
By hand, she restored the home — brick by brick. She chose colours that reflected the land — ochre, bone, sage. She carved windows to frame the mountains.
The house became more than shelter. It became a sanctuary — a foundation strong enough to hold everything she created.
From that grounded place, her work deepened.
But she no longer recognised herself. So she left.
She traveled to New Mexico and found an abandoned adobe house in Abiquiú. The walls were crumbling. The floors were dust.
But she stayed. And she began to build.
By hand, she restored the home — brick by brick. She chose colours that reflected the land — ochre, bone, sage. She carved windows to frame the mountains.
The house became more than shelter. It became a sanctuary — a foundation strong enough to hold everything she created.
From that grounded place, her work deepened.
O’Keeffe said:
“When I got to New Mexico, that was mine. As soon as I saw it, that was my country… It fitted to me exactly. The sky is different, the stars are different, the wind is different.”
The Moral Of The Story
Earth is where your essence becomes form.
It is the element of structure, grounding, embodiment — where you take what you’ve found in Water - the depths of your unconscious - and make it real.
It’s where you channel the wildness of your ideas into something people can actually touch, feel, and enter.
It asks: If your business were a house, would it feel like yours — or a showroom full of borrowed furniture?”
Here, you design your brand universe — a world people step into and feel.
You lay the foundation:
✨ Your brand identity — the visuals, language, and emotions that express who you truly are.
✨ Your offers — thoughtful, layered, and aligned with your purpose and audience.
✨ Your website & storefront — your digital or physical “house” that welcomes people in.
✨ Your business model — the structure and tiers of your offers that sustain and scale your work.
✨ Your alignment — ensuring every element resonates with your heart, not just trends.
You become the master builder of your brand — the architect of your business.
Without Earth, your business stays a dream.
With Earth, it becomes real — and alive.
It is the element of structure, grounding, embodiment — where you take what you’ve found in Water - the depths of your unconscious - and make it real.
It’s where you channel the wildness of your ideas into something people can actually touch, feel, and enter.
It asks: If your business were a house, would it feel like yours — or a showroom full of borrowed furniture?”
Here, you design your brand universe — a world people step into and feel.
You lay the foundation:
✨ Your brand identity — the visuals, language, and emotions that express who you truly are.
✨ Your offers — thoughtful, layered, and aligned with your purpose and audience.
✨ Your website & storefront — your digital or physical “house” that welcomes people in.
✨ Your business model — the structure and tiers of your offers that sustain and scale your work.
✨ Your alignment — ensuring every element resonates with your heart, not just trends.
You become the master builder of your brand — the architect of your business.
Without Earth, your business stays a dream.
With Earth, it becomes real — and alive.
Why Earth Matters For A Soulful Business
Most creators, artists, and entrepreneurs stop here — and copy what everyone else seems to have built.
It’s tempting to download the funnel templates, mimic headlines, copy-paste hacks.
And for a while, it works.
But one day you wake up in a business that feels like someone else’s — hollow, dissonant, lifeless. “Whose voice is this? Whose business is this? Why doesn’t it feel like me anymore?”
Because you borrowed someone else’s foundation.
I experienced this myself. I mastered marketing 'secrets' by funnel experts like Russell Brunson, direct-response headlines, "7 hacks to double your sales." They worked. But slowly, my voice disappeared under clever tactics.
The structure was solid — but soulless.
Think of how Patagonia built their empire. While other outdoor brands focused on performance metrics and celebrity endorsements, Patagonia chose a radical foundation: environmental activism. They told customers "Don't buy this jacket" on Black Friday. They sued the government to protect public lands. Their entire business model reflects their values — even when it costs them sales.
Or consider Tadao Ando, the master architect who rejected conventional materials. While others used steel and glass, he chose raw concrete — transforming a "brutal" material into spaces of profound serenity. His buildings don't just shelter; they transform consciousness through light, shadow, and sacred geometry.
Both refused to copy what "worked" and instead built from their authentic foundation
What I learned:
Master the rules of the game — then break them. Twist them. Make them yours.
Earth asks you to take what you’ve learned from others — and reshape it into something only you could build.
To build a structure so alive it could hold my essence — and invite others in.
It’s tempting to download the funnel templates, mimic headlines, copy-paste hacks.
And for a while, it works.
But one day you wake up in a business that feels like someone else’s — hollow, dissonant, lifeless. “Whose voice is this? Whose business is this? Why doesn’t it feel like me anymore?”
Because you borrowed someone else’s foundation.
I experienced this myself. I mastered marketing 'secrets' by funnel experts like Russell Brunson, direct-response headlines, "7 hacks to double your sales." They worked. But slowly, my voice disappeared under clever tactics.
The structure was solid — but soulless.
Think of how Patagonia built their empire. While other outdoor brands focused on performance metrics and celebrity endorsements, Patagonia chose a radical foundation: environmental activism. They told customers "Don't buy this jacket" on Black Friday. They sued the government to protect public lands. Their entire business model reflects their values — even when it costs them sales.
Or consider Tadao Ando, the master architect who rejected conventional materials. While others used steel and glass, he chose raw concrete — transforming a "brutal" material into spaces of profound serenity. His buildings don't just shelter; they transform consciousness through light, shadow, and sacred geometry.
Both refused to copy what "worked" and instead built from their authentic foundation
What I learned:
Master the rules of the game — then break them. Twist them. Make them yours.
Earth asks you to take what you’ve learned from others — and reshape it into something only you could build.
To build a structure so alive it could hold my essence — and invite others in.
🔮The Difference Between Earth… and Sand
Here's where most businesses fall flat: they treat their presence like a generic storefront — interchangeable, forgettable, designed to blend in rather than stand out.
Brands that master Earth build worlds.
You feel them the moment you enter their space. They're alive. They pull you in. They make you want to stay.
The difference is striking:
Generic approach: Clean photos, templated copy, designed to look "professional" — like walking into any chain store. (Example: Saatchi Art https://www.saatchiart.com/paintings — clinical, marketplace-feel that could be selling anything)
Earth-mastered approach: Strange, mischievous, unforgettable — a complete universe you've stumbled into, full of stories, humour, and energy you can't help but engage with. (Example: MSCHF — every page feels like an art installation that happens to sell things. https://deadstartuptoys.com/ https://museumofforgeriespicasso.com/)
That’s the difference between building a brand on Earth — versus on sand.
Which foundation do you choose?
Brands that master Earth build worlds.
You feel them the moment you enter their space. They're alive. They pull you in. They make you want to stay.
The difference is striking:
Generic approach: Clean photos, templated copy, designed to look "professional" — like walking into any chain store. (Example: Saatchi Art https://www.saatchiart.com/paintings — clinical, marketplace-feel that could be selling anything)
Earth-mastered approach: Strange, mischievous, unforgettable — a complete universe you've stumbled into, full of stories, humour, and energy you can't help but engage with. (Example: MSCHF — every page feels like an art installation that happens to sell things. https://deadstartuptoys.com/ https://museumofforgeriespicasso.com/)
That’s the difference between building a brand on Earth — versus on sand.
Which foundation do you choose?
🌾 Your Earth Practice: Build Your Foundation
Here’s how to ground your essence into form — with the help of AI as your creative partner
Step 1: Design Your Brand Universe
Close your eyes. If your business were a physical space, what would it feel like to step inside?
Consider:
✨ Sight — Colors, textures, imagery that belong here
🎵 Sound — Soft or bold? Playful or serious?
🤲 Touch — Warm wood? Cool marble? Rough earth?
💖 Feelings — What emotions do you want to evoke?
AI Prompt: "Based on these sensory elements, describe my brand universe in vivid detail. Suggest colours, materials, and metaphors that capture this essence: [insert your notes]."
Step 2: Find Your Brand Voice
AI Prompt: "What's my brand archetype? Here's my info:
🔗 Brand Archetypes by March Branding
Step 3: Audit What You've Built
Walk through your current brand like a guest in your own house:
Step 1: Design Your Brand Universe
Close your eyes. If your business were a physical space, what would it feel like to step inside?
Consider:
✨ Sight — Colors, textures, imagery that belong here
🎵 Sound — Soft or bold? Playful or serious?
🤲 Touch — Warm wood? Cool marble? Rough earth?
💖 Feelings — What emotions do you want to evoke?
AI Prompt: "Based on these sensory elements, describe my brand universe in vivid detail. Suggest colours, materials, and metaphors that capture this essence: [insert your notes]."
Step 2: Find Your Brand Voice
AI Prompt: "What's my brand archetype? Here's my info:
- Website: [link]
- Favorite brands: [list 3-5]
- Visual/sensory qualities: [from Step 1]
- Core values: [list 3]
- How I want people to feel: [list emotions]"
🔗 Brand Archetypes by March Branding
Step 3: Audit What You've Built
Walk through your current brand like a guest in your own house:
- Does it feel alive — or generic?
- Does it reflect you — or just look "professional"?
- Does your website feel like an experience — or a template?
🌟 Your Invitation
Earth is the moment you decide: I am not just building a business. I am building a world.
You can build on what everyone else is doing — or you can build something alive.
You are here to craft a brand so unmistakably yours that people feel it the second they enter your universe.
When you master Earth, you master:
✨ Choosing your colours and your words
✨ Shaping offers that invite and hold
✨ Crafting a presence that feels like home
✨ Designing a model that carries your vision
✨ Aligning every element with your heart
I've learned — painfully — that copying templates without infusing them with my voice left me burned out. It attracted the wrong people and made me feel invisible in my own business.
So now, I build differently.
Not to "hack" sales — but to craft a brand that feels like a universe only I could create.
Build something that could only come from you. A foundation you can actually stand on.
When you do, you'll feel it — like Georgia O'Keeffe under the New Mexico sky: "This is mine. It fits me exactly."
It's time to become the architect of your own world.
Step into Earth. And start building.
You can build on what everyone else is doing — or you can build something alive.
You are here to craft a brand so unmistakably yours that people feel it the second they enter your universe.
When you master Earth, you master:
✨ Choosing your colours and your words
✨ Shaping offers that invite and hold
✨ Crafting a presence that feels like home
✨ Designing a model that carries your vision
✨ Aligning every element with your heart
I've learned — painfully — that copying templates without infusing them with my voice left me burned out. It attracted the wrong people and made me feel invisible in my own business.
So now, I build differently.
Not to "hack" sales — but to craft a brand that feels like a universe only I could create.
Build something that could only come from you. A foundation you can actually stand on.
When you do, you'll feel it — like Georgia O'Keeffe under the New Mexico sky: "This is mine. It fits me exactly."
It's time to become the architect of your own world.
Step into Earth. And start building.
Roots of Success
How artists & creators feel after building their foundation with us…
🚀 Turn your business into art,
your marketing into magic, and your audience into a movement.
your marketing into magic, and your audience into a movement.
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