Surprisingly, even social proof from TEDx and Tech Crunch didn't generate as much traction as well-known pool-industry professionals' testimonials.
This is due to the technicality, complexity, niche-specific, and high value of the product.
The best performing creative compiled testimonials from 2 well-known YouTubers in the pool industry. Their testimonials not only showcased the entire customer journey with the product but also compared the product with its competitors and alternatives, further convincing the target customer base.