#1 Partner with Creative Influencers
#2. Create UGC From The Comforts of Your Company - EGC (Employee-generated content)
Why do EGCs work?
#3. Test different ways of presenting your testimonials
Why do UGC mash-ups work?
Research shows that customers read an average of 10 reviews before purchasing. That means that customers only trust the brand after reading other customers' experiences.
In one UGC mash-up ad creative, you are able to combine your customers' testimonials into one ad and convince your prospect right away.