Will every audience you test on Facebook convert? The answer is probably not. Similarly, creative success is based on testing. Will every creative convert? Probably not. But it's through continuous A/B testing that we generate insights on what creative has the most potential to convert.
However, by working with us, you are much more likely to start seeing results and find high-converting creatives faster and cheaper than our competition.
The differences between us and our competitors are that:
You should find at least 1 ROAS or CPA winner that beats the brand baseline after testing approximately 8-10 creatives with us.
The important thing to understand is that this is a creative partnership. We need time to research and delve deep into your product, your brand, your customers, your competition, and your founder's story.
From our strategist's experience, how pretty a creative has very little correlation with the performance of the creative results.
As David Ogilvy, the father of advertising says, “Never stop testing, and your advertising will never stop improving.”
On-brand creatives are relevant to the business if they could generate sales for the business, and the best way to generate results is to test as many creatives as possible. While branding is exceedingly important, it shouldn't prevent you from testing new ideas that are out of the box.
From our experience, brands that test more creatives and give us more creative freedom to test are the ones that generate a higher revenue than brands that don't test many creatives.