The Artrepreneur Awakening
A 20-Week Journey of Inner Alchemy to Discover, Align, and Build Your Thriving Online Art Business
Here’s What You’ll Get
When You Enrol Today!
When You Enrol Today!
✅ Step-by-step training to build your Automated Luxury Art Sales System Online
Learn how to design a high-converting funnel that nurtures luxury collectors on autopilot—so you can sell high-ticket art without being glued to Instagram 24/7.
✅ The Ultra High Net Worth Art Collector System
Discover what makes elite buyers say “yes” to £3K+ pieces —and get our negotiation scripts, VIP launch event templates, and email sequences that build trust and urgency.
✅ The 8-Hour Art Marketing Workweek System
Automate your marketing with our Custom GPT tools, so you can generate captions, emails, and artwork descriptions in your voice (without wasting creative energy on “what to write”).
Learn how to design a high-converting funnel that nurtures luxury collectors on autopilot—so you can sell high-ticket art without being glued to Instagram 24/7.
✅ The Ultra High Net Worth Art Collector System
Discover what makes elite buyers say “yes” to £3K+ pieces —and get our negotiation scripts, VIP launch event templates, and email sequences that build trust and urgency.
✅ The 8-Hour Art Marketing Workweek System
Automate your marketing with our Custom GPT tools, so you can generate captions, emails, and artwork descriptions in your voice (without wasting creative energy on “what to write”).
Do you feel that:
💭 You have big dreams of building a recognisable art brand, but lately, it feels like you’re on a date with self-doubt that just won’t end. It keeps whispering, “Are you sure you’ve got what it takes to turn your art into a thriving business? Maybe it’s safer to stick to painting for your mom.”
🕵️♀️ Stuck in a game of hide-and-seek with real collectors, while your audience consists mostly of bots and your cousin’s ex?
🗺️ Wishing you had an art sales treasure map, but it feels like you’ve been handed IKEA instructions without the right tools—endless pieces, no clear map.
🐈 Frustrated by sales that appear as randomly as a cat during your Zoom meeting—one moment they’re there, the next, they’re ghosting you?
🥦 Turning followers into buyers feels like trying to get a toddler to eat broccoli—they look, they scroll, they say “no thanks.”
🚫 Wondering why your website visitors treat your “Buy Now” button like it’s a “Don’t Touch” museum sign?
💭 You have big dreams of building a recognisable art brand, but lately, it feels like you’re on a date with self-doubt that just won’t end. It keeps whispering, “Are you sure you’ve got what it takes to turn your art into a thriving business? Maybe it’s safer to stick to painting for your mom.”
🕵️♀️ Stuck in a game of hide-and-seek with real collectors, while your audience consists mostly of bots and your cousin’s ex?
🗺️ Wishing you had an art sales treasure map, but it feels like you’ve been handed IKEA instructions without the right tools—endless pieces, no clear map.
🐈 Frustrated by sales that appear as randomly as a cat during your Zoom meeting—one moment they’re there, the next, they’re ghosting you?
🥦 Turning followers into buyers feels like trying to get a toddler to eat broccoli—they look, they scroll, they say “no thanks.”
🚫 Wondering why your website visitors treat your “Buy Now” button like it’s a “Don’t Touch” museum sign?
What If You Could?
📬 Wake up to: “Congratulations! Your artworks have sold out.”
💌 Get DMs from collectors asking for commissions.
💸 Run a luxury online art sales system that sells while you sleep.
🎨 Build a brand identity so unique, it magnetizes high-end collectors.
💎 Price and position your art like the luxury it is—without second-guessing.
🔥 Sell with ease and confidence—because you finally own your value.
📬 Wake up to: “Congratulations! Your artworks have sold out.”
💌 Get DMs from collectors asking for commissions.
💸 Run a luxury online art sales system that sells while you sleep.
🎨 Build a brand identity so unique, it magnetizes high-end collectors.
💎 Price and position your art like the luxury it is—without second-guessing.
🔥 Sell with ease and confidence—because you finally own your value.
Introducing:
7 Reasons This Program Is Unlike Anything You’ve Seen
Most online courses have a 20% to 30% completion rate, and it’s no surprise—they’re often overwhelming, filled with long, dry lessons that quickly lose their spark. But we set out to create something truly different: an experience designed for transformation and backed by 25+ hours of research into what makes the best online learning programs (like Mindvalley’s 90% completion rates). The result? Our course has an impressive 83% completion rate, far above the industry average. Here’s why it works:
1. Daily Micro-Learning (10-20 Minutes a Day)
We’ve crafted each lesson to be short and impactful, modelled after the TED Talk format, which caps at 18 minutes for a reason. This is the optimal time for focus and retention, making it easier for you to absorb new ideas without feeling overwhelmed.
2. Effortless Habit Stacking
The easiest way to build a new habit is to attach it to something you’re already doing. Whether it’s your morning coffee, sketching session, or a quiet moment in your studio, our course integrates seamlessly into your routine. It’s about making growth feel natural, not forced.
3. From Learning to Transformation
Most courses stop at teaching; we go further. Learning adds information, but transformation rewires your mindset. We guide you through a process that helps you clear mental clutter, break through limiting beliefs, and see your art business from a new perspective. It’s not just about strategies—it’s about opening up to a new way of thinking.
4. Fast, Fun, and Powered by AI We know your time is valuable, so we’ve streamlined the entire process with AI and ChatGPT, delivering bite-sized, actionable steps. This makes the learning process faster, easier, and more enjoyable. We cut through the noise, turning complex strategies into simple, fun, and digestible steps.
5. Meaningful Practice (30 Minutes of Daily Homework)
To ensure true transformation, we’ve included 30 minutes of focused daily practice. This isn’t just busywork—it’s designed to help you apply what you’ve learned immediately, reinforcing new habits and strategies.
The Result? You’ll make consistent progress in just 20 minutes a day of lessons and 30 minutes of impactful practice, without the overwhelm. Our course turns complex concepts into simple, engaging steps that you can start implementing right away—helping you build a successful online art business with confidence.
1. Daily Micro-Learning (10-20 Minutes a Day)
We’ve crafted each lesson to be short and impactful, modelled after the TED Talk format, which caps at 18 minutes for a reason. This is the optimal time for focus and retention, making it easier for you to absorb new ideas without feeling overwhelmed.
2. Effortless Habit Stacking
The easiest way to build a new habit is to attach it to something you’re already doing. Whether it’s your morning coffee, sketching session, or a quiet moment in your studio, our course integrates seamlessly into your routine. It’s about making growth feel natural, not forced.
3. From Learning to Transformation
Most courses stop at teaching; we go further. Learning adds information, but transformation rewires your mindset. We guide you through a process that helps you clear mental clutter, break through limiting beliefs, and see your art business from a new perspective. It’s not just about strategies—it’s about opening up to a new way of thinking.
4. Fast, Fun, and Powered by AI We know your time is valuable, so we’ve streamlined the entire process with AI and ChatGPT, delivering bite-sized, actionable steps. This makes the learning process faster, easier, and more enjoyable. We cut through the noise, turning complex strategies into simple, fun, and digestible steps.
5. Meaningful Practice (30 Minutes of Daily Homework)
To ensure true transformation, we’ve included 30 minutes of focused daily practice. This isn’t just busywork—it’s designed to help you apply what you’ve learned immediately, reinforcing new habits and strategies.
The Result? You’ll make consistent progress in just 20 minutes a day of lessons and 30 minutes of impactful practice, without the overwhelm. Our course turns complex concepts into simple, engaging steps that you can start implementing right away—helping you build a successful online art business with confidence.
True transformation begins with the unconscious mind. As Dr. Joe Dispenza says, by the time we reach 35, 95% of our thoughts, emotions, and behaviours are subconscious patterns—like a computer program.
This is why many artists feel stuck, even when they have the talent and skill. If deep down you hold beliefs like “My art isn’t good enough,” or “I don’t deserve to make a living from my creativity,” these thoughts act like invisible barriers, quietly sabotaging your success. It’s why you might struggle to put yourself out there, hesitate to raise your prices, or doubt that your work can find its place in the world.
That’s why we start with the root: your subconscious mind. Our course is designed to help you break through these hidden blocks using a powerful mix of hypnotherapy, NLP, somatic exercises, meditation, and psychoanalysis. We’re not just teaching you marketing strategies; we’re guiding you to rewrite the internal script that’s been holding you back.
This isn’t about quick fixes; it’s about real, lasting change. When you transform your inner world, you transform how you show up in your art and your business. You’ll find that as you shift these limiting beliefs, your confidence grows, your vision expands, and the path to attracting collectors becomes clear. Troubleshoot the self first, and the business blocks begin to dissolve. Because when you believe in your art’s worth, so does everyone else.
This is why many artists feel stuck, even when they have the talent and skill. If deep down you hold beliefs like “My art isn’t good enough,” or “I don’t deserve to make a living from my creativity,” these thoughts act like invisible barriers, quietly sabotaging your success. It’s why you might struggle to put yourself out there, hesitate to raise your prices, or doubt that your work can find its place in the world.
That’s why we start with the root: your subconscious mind. Our course is designed to help you break through these hidden blocks using a powerful mix of hypnotherapy, NLP, somatic exercises, meditation, and psychoanalysis. We’re not just teaching you marketing strategies; we’re guiding you to rewrite the internal script that’s been holding you back.
This isn’t about quick fixes; it’s about real, lasting change. When you transform your inner world, you transform how you show up in your art and your business. You’ll find that as you shift these limiting beliefs, your confidence grows, your vision expands, and the path to attracting collectors becomes clear. Troubleshoot the self first, and the business blocks begin to dissolve. Because when you believe in your art’s worth, so does everyone else.
Let’s be honest: the way you learn, create, and build a business should feel as unique as your art. We kick things off with a personalised survey that dives into your learning style, personality type (MBTI), and energetic blueprint. Think of it like uncovering the DNA of your creative process—finding out how you learn best, where you get your energy, and what kind of lifestyle truly lights you up.
Most courses out there are generic. You know the type: they throw the same strategies at everyone, leaving you feeling drained and wondering why it’s not clicking. That’s why we take a different approach. We tailor every part of your experience to fit your natural flow and strengths. It’s not about squeezing into someone else’s template—it’s about building from a place of authenticity, where your business model aligns with who you really are.
Because when you show up as your true self, you don’t just attract clients—you magnetise them. This course isn’t here to change who you are; it’s here to unlock the path that’s already meant for you, making success feel natural and effortless.
Most courses out there are generic. You know the type: they throw the same strategies at everyone, leaving you feeling drained and wondering why it’s not clicking. That’s why we take a different approach. We tailor every part of your experience to fit your natural flow and strengths. It’s not about squeezing into someone else’s template—it’s about building from a place of authenticity, where your business model aligns with who you really are.
Because when you show up as your true self, you don’t just attract clients—you magnetise them. This course isn’t here to change who you are; it’s here to unlock the path that’s already meant for you, making success feel natural and effortless.
Our customer Jacki Clark puts it best: “It’s enjoyable to do. Out of the box, creative, and I had no trouble maintaining enthusiasm every day. There’s so much out there that claims to support and enable artists, but it’s mostly dry and boring. We’re creatives—why isn’t this stuff presented… creatively?”
That’s exactly why we created a surreal experience, not just a course. We’ve distilled practices and theories rooted in Jungian psychology, art therapy, hypnotherapy, Zen Buddhism, breathwork, and Daoism to make this journey as engaging as it is transformative. It’s designed to tap into the creative mind, making learning feel like play and inviting you to reimagine marketing as a creative, playful act—just like making art.
We’ve also woven in elements of gamification—small wins and bite-sized lessons—to keep your enthusiasm high. Because when learning feels this good, it doesn’t just stick—it becomes part of who you are.
That’s exactly why we created a surreal experience, not just a course. We’ve distilled practices and theories rooted in Jungian psychology, art therapy, hypnotherapy, Zen Buddhism, breathwork, and Daoism to make this journey as engaging as it is transformative. It’s designed to tap into the creative mind, making learning feel like play and inviting you to reimagine marketing as a creative, playful act—just like making art.
We’ve also woven in elements of gamification—small wins and bite-sized lessons—to keep your enthusiasm high. Because when learning feels this good, it doesn’t just stick—it becomes part of who you are.
No sugarcoating here—many concepts in this program will feel brand new, like learning to type for the first time or picking up a second language. It might feel uncomfortable at times, but that’s where real growth happens. The truth is, the hard things are what lead to the deepest sense of fulfilment. When you reach the end of this journey, you won’t be questioning whether it was worth it—you’ll feel it in your bones: the transformation, the progress, the clarity.
If you’re seeking quick fixes or shortcuts, this program isn’t for you. Many competitors sell you on flashy strategies that promise instant results, but those cookie-cutter tactics come at a high cost: they often leave you feeling disconnected from your authentic self, cheapening your brand and leading you down a path that feels out of sync with your true artistic vision.
It’s like taking drugs to reach a superficial state of happiness—it might give you a momentary boost, but it doesn’t last.
Real, lasting change comes from doing the deep, intentional work, just like meditating to find genuine inner peace. It’s not instant, but it’s enduring.
So if you’re looking for a shortcut or the easy way out, this isn’t the program for you. There are plenty of competitors happy to promise quick results. But if you’re ready for real, deep-rooted transformative growth, then let’s get started.
If you’re seeking quick fixes or shortcuts, this program isn’t for you. Many competitors sell you on flashy strategies that promise instant results, but those cookie-cutter tactics come at a high cost: they often leave you feeling disconnected from your authentic self, cheapening your brand and leading you down a path that feels out of sync with your true artistic vision.
It’s like taking drugs to reach a superficial state of happiness—it might give you a momentary boost, but it doesn’t last.
Real, lasting change comes from doing the deep, intentional work, just like meditating to find genuine inner peace. It’s not instant, but it’s enduring.
So if you’re looking for a shortcut or the easy way out, this isn’t the program for you. There are plenty of competitors happy to promise quick results. But if you’re ready for real, deep-rooted transformative growth, then let’s get started.
Jeff Bezos once said, “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two—because you can build a business strategy around the things that are stable in time.”
This idea is at the heart of our course philosophy. When you enroll in typical courses like “How to Grow Your Art Business on Instagram,” you’re taught what to do right now—strategies that might work today but could be obsolete tomorrow. Social media algorithms change overnight; what worked last year might not work at all this year. Most courses lead you down a narrow path, implying that their approach is the only way forward.
We take a different approach. Instead of giving you a rigid, one-size-fits-all plan, we teach you a framework for thinking—a way to choose your own path based on your unique brand, values, and audience. The strategies might evolve, but the principles of storytelling, building genuine connections, and understanding your audience remain timeless.
So, what won’t change in the next 10 years? The power of storytelling, understanding collector psychology, authentic branding, the mechanics of pricing, crafting irresistible offers, building genuine relationships, mastering persuasive copywriting, and the inner work of overcoming limiting beliefs. These timeless principles form the bedrock of our course, designed to help you develop confidence, align your mindset, and thrive—no matter how the art world evolves.
In short, we don’t just teach you what to do; we show you how to think. When you learn to build your business on principles that don’t change, you gain the flexibility to adapt to any trend, platform, or market shift. It’s about giving you a foundation that will serve you for the next decade and beyond.
So, if you’re looking for quick, trendy tips that might work today but fade tomorrow, this isn’t the course for you. But if you want a framework rooted in timeless principles, designed to help you grow and thrive in any environment, then let’s get started.
This idea is at the heart of our course philosophy. When you enroll in typical courses like “How to Grow Your Art Business on Instagram,” you’re taught what to do right now—strategies that might work today but could be obsolete tomorrow. Social media algorithms change overnight; what worked last year might not work at all this year. Most courses lead you down a narrow path, implying that their approach is the only way forward.
We take a different approach. Instead of giving you a rigid, one-size-fits-all plan, we teach you a framework for thinking—a way to choose your own path based on your unique brand, values, and audience. The strategies might evolve, but the principles of storytelling, building genuine connections, and understanding your audience remain timeless.
So, what won’t change in the next 10 years? The power of storytelling, understanding collector psychology, authentic branding, the mechanics of pricing, crafting irresistible offers, building genuine relationships, mastering persuasive copywriting, and the inner work of overcoming limiting beliefs. These timeless principles form the bedrock of our course, designed to help you develop confidence, align your mindset, and thrive—no matter how the art world evolves.
In short, we don’t just teach you what to do; we show you how to think. When you learn to build your business on principles that don’t change, you gain the flexibility to adapt to any trend, platform, or market shift. It’s about giving you a foundation that will serve you for the next decade and beyond.
So, if you’re looking for quick, trendy tips that might work today but fade tomorrow, this isn’t the course for you. But if you want a framework rooted in timeless principles, designed to help you grow and thrive in any environment, then let’s get started.
The global eCommerce industry was valued at $5.8 trillion in 2023—nearly 90 times the size of the traditional art market ($65 billion). The truth is, while tech and e-commerce startups have been leveraging advanced growth hacking tactics to scale to 6, 7, and even 8 figures, the art world has been left in the dust—relying on outdated methods that simply don’t keep up.
At Surreal Digital, we’re here to change that. We’re not just another marketing course; we’re a catalyst for transformation, bringing the cutting-edge mindset of Silicon Valley directly into your art studio. We apply proven scaling techniques used by top tech giants—A/B testing, automation, and tailored offer creation—and adapt them specifically for artists and creative businesses. This includes using innovative tools like VR, virtual exhibitions, and gamification principles designed to captivate and engage your audience.
This isn’t about following trends; it’s about democratising access and giving artists the tools to future-proof their businesses and craft a future where art is accessible, dynamic, and globally resonant.
We’re here to bridge the gap between where the art world is and where it could be. Our course isn’t just a series of lessons; it’s a complete rethinking of what’s possible.
True innovation isn’t just about technology—it’s about shifting the entire narrative of what the art world can become.
At Surreal Digital, we’re here to change that. We’re not just another marketing course; we’re a catalyst for transformation, bringing the cutting-edge mindset of Silicon Valley directly into your art studio. We apply proven scaling techniques used by top tech giants—A/B testing, automation, and tailored offer creation—and adapt them specifically for artists and creative businesses. This includes using innovative tools like VR, virtual exhibitions, and gamification principles designed to captivate and engage your audience.
This isn’t about following trends; it’s about democratising access and giving artists the tools to future-proof their businesses and craft a future where art is accessible, dynamic, and globally resonant.
We’re here to bridge the gap between where the art world is and where it could be. Our course isn’t just a series of lessons; it’s a complete rethinking of what’s possible.
True innovation isn’t just about technology—it’s about shifting the entire narrative of what the art world can become.
From Doubt to Confidence:
Artists Share Their Transformations With Surreal Digital
Artists Share Their Transformations With Surreal Digital
“Since taking this course in the last 4 months, Altogether, I’ve made over $7,000. This is much more than I ever have selling my art virtually—and I’m just getting started. From just one intro offer, I’m selling everyday consistently with a $25/day ad spend, revenue is approximately $1000/month, profiting $500/month after expenses—and that’s without counting the original art sales I’ve also sold 3 original drawings. This is now a system I can grow. I’ve also added 283 new qualified email subscribers—actual people who enquire about my work and care about abstraction, not just random traffic.”
- Thomas Bosket, United States
- Thomas Bosket, United States
“Before your course, I’ve previously spent more than $1500 boosting ad posts on Instagram and no sales came through. Throughout the course I finally understood why my ads aren’t working. 5 days after I’ve launched ads the right way with Surreal methods, I got 4 purchases.”
- Gregory Malphurs, United States
- Gregory Malphurs, United States
"The results were beyond my expectations. Within three weeks of launching my new site and ads, I started making sales globally."
- Ernst Coppejans, Netherlands
- Ernst Coppejans, Netherlands
“I’ve taken marketing courses before, but this one finally explained the why."
-Tereza Barnard, United Kingdom
-Tereza Barnard, United Kingdom
“This course gave me the tools to confidently navigate the digital space. I landed commissions from top-tier clients, connected with high-profile individuals, and discovered a whole new way to share my work. It was practical, spiritual, and surprisingly healing.”
- Sharmaine Kwan, Hong Kong
- Sharmaine Kwan, Hong Kong
“The best time to take this course was yesterday. The second best is today. I now have a stable, global client base—and I depend 100% on myself.”
- Miquel Cazaña, Spain
- Miquel Cazaña, Spain
“It made me realize—we, as collectors, want to know the story. We want to understand what drives the artist. And thanks to you, I’ve had to think deeply about that myself.”
- Audrey Boissin, France
- Audrey Boissin, France
“Honestly, I’ve learned so much—If you’re wondering about value—yeah, I got beyond value.”
- Lila Goncharova, Florida
- Lila Goncharova, Florida
What You'll Learn?
WEEK 1
Master the Art Business Blueprint & Design Your 6-Figure Marketing Traffic Plan
🌱 Uncover and eliminate the hidden limiting beliefs blocking your path to success, freeing you to achieve the art business of your dreams.
💰 Master the profitability game by exploring diverse art business models. Choose the ones that perfectly align with your unique brand personality, ideal lifestyle, energetic blueprint, budget, and comfort with risk — setting you up for sustainable, long-term success.
📉 Pinpoint the 12 critical reasons your art sales are inconsistent and craft a personalized action plan to resolve them in just a few weeks, so you can start seeing predictable sales flow.
📈 Design your 6-figure art marketing traffic plan in just 10 minutes with our "epic" ChatGPT prompt, with a proven system that covers the essentials of art marketing — both offline and online. Integrate powerful paid and organic strategies to drive sales effortlessly
🎯Unlock the secrets of audience psychology, and learn how to strategically engage cold, warm, and hot audiences, turning strangers into loyal collectors who can’t wait to buy your art.
Master the Art Business Blueprint & Design Your 6-Figure Marketing Traffic Plan
🌱 Uncover and eliminate the hidden limiting beliefs blocking your path to success, freeing you to achieve the art business of your dreams.
💰 Master the profitability game by exploring diverse art business models. Choose the ones that perfectly align with your unique brand personality, ideal lifestyle, energetic blueprint, budget, and comfort with risk — setting you up for sustainable, long-term success.
📉 Pinpoint the 12 critical reasons your art sales are inconsistent and craft a personalized action plan to resolve them in just a few weeks, so you can start seeing predictable sales flow.
📈 Design your 6-figure art marketing traffic plan in just 10 minutes with our "epic" ChatGPT prompt, with a proven system that covers the essentials of art marketing — both offline and online. Integrate powerful paid and organic strategies to drive sales effortlessly
🎯Unlock the secrets of audience psychology, and learn how to strategically engage cold, warm, and hot audiences, turning strangers into loyal collectors who can’t wait to buy your art.
"When I filled out the chart from the first week, I can instantly see the holes in what I'm doing marketing wise. I run a lot of Meta & Instagram ads - everything i've been doing is cold marketing. No wonder it's not working." - Gregory Malphurs
WEEK 2
Uncover Hidden Beliefs Holding Back Your Art Business & Clear Them for Success
🌱 Clear the subconscious blocks holding you back from success in your art business. Experience a powerful mirror work exercise inspired by Zen Buddhism to uncover and break through hidden beliefs.
🌊 Master two transformative trance techniques to calm emotional overwhelm, whether it’s from art marketing challenges or personal stress. Find your center and reclaim your peace.
🌸 Shift your mindset from “impossible” to “yes” with somatic exercises and guided meditation. Feel the change in your body and energy as you align with new, empowering beliefs.
🧘♂️ Silence your inner critic with two proven NLP methods, freeing your creative flow. Heal past traumas and release the hurtful voices of others, so you can create fearlessly and with confidence.
🔮 Step into your 4D future self in a powerful visualization workshop. Explore different paths and use your intuition to guide you toward your highest potential.
🔊 Unleash your authentic voice in the “Scream & Shout & Let It All Out” Workshop. Tap into somatic practices that dissolve fear and let you express yourself boldly and unapologetically.
🎧 Overcome camera shyness and boost your confidence with a 30-minute hypnosis session. Reprogram your subconscious mind for ease and charisma in front of the camera.
Uncover Hidden Beliefs Holding Back Your Art Business & Clear Them for Success
🌱 Clear the subconscious blocks holding you back from success in your art business. Experience a powerful mirror work exercise inspired by Zen Buddhism to uncover and break through hidden beliefs.
🌊 Master two transformative trance techniques to calm emotional overwhelm, whether it’s from art marketing challenges or personal stress. Find your center and reclaim your peace.
🌸 Shift your mindset from “impossible” to “yes” with somatic exercises and guided meditation. Feel the change in your body and energy as you align with new, empowering beliefs.
🧘♂️ Silence your inner critic with two proven NLP methods, freeing your creative flow. Heal past traumas and release the hurtful voices of others, so you can create fearlessly and with confidence.
🔮 Step into your 4D future self in a powerful visualization workshop. Explore different paths and use your intuition to guide you toward your highest potential.
🔊 Unleash your authentic voice in the “Scream & Shout & Let It All Out” Workshop. Tap into somatic practices that dissolve fear and let you express yourself boldly and unapologetically.
🎧 Overcome camera shyness and boost your confidence with a 30-minute hypnosis session. Reprogram your subconscious mind for ease and charisma in front of the camera.
"I didn't realise how much power and energy I was giving to those limiting beliefs. If you don't give power to those situations and limiting beliefs, they are nothing. It's just my attention that makes them colourful and big. If my attention is away from that, it's so small, it's just gone, it's gone." - Serena Singh
WEEK 3
Celebrate Your Unique Voice & Tell Your Authentic Story. Align Your Values, and Build a Memorable Brand Universe.
🌟 Discover Your Ikigai: Uncover the “why” behind your creative journey using ChatGPT and a mood board method. Owning your unique voice is the #1 key to standing out in a saturated art market.
💬 Storytelling Workshop: Embrace vulnerability and learn how to speak from the heart-mind. Authentic storytelling builds deep emotional connections, making art collectors fall in love with you and your work.
🔥 22 Rapid-Fire Questions: Get to the core of your true self—beyond the “fake you” that imitates competitors. This clarity is what sets you apart in the art world.
💡 Define Your 5-Second USP: Craft a powerful Unique Selling Proposition that hooks collectors instantly, making them want to stay and learn more about you.
❤️ Uncover Emotional and Intellectual Needs: Identify the top 5 needs your art fulfills—for both you and your audience. This deeper understanding attracts aligned, passionate collectors.
📝 10 Powerful Journaling & NLP Prompts: Explore how your personal values influence your artistic choices and business decisions. Align your values with your creative and business practices for a seamless, authentic brand.
🎨 Identify Your Brand Archetype & Create a Cohesive Brand Experience: Ensure your typography, colour palette, and logo design reflect your true identity. Build a brand that resonates and leaves a lasting impression on every collector.
Celebrate Your Unique Voice & Tell Your Authentic Story. Align Your Values, and Build a Memorable Brand Universe.
🌟 Discover Your Ikigai: Uncover the “why” behind your creative journey using ChatGPT and a mood board method. Owning your unique voice is the #1 key to standing out in a saturated art market.
💬 Storytelling Workshop: Embrace vulnerability and learn how to speak from the heart-mind. Authentic storytelling builds deep emotional connections, making art collectors fall in love with you and your work.
🔥 22 Rapid-Fire Questions: Get to the core of your true self—beyond the “fake you” that imitates competitors. This clarity is what sets you apart in the art world.
💡 Define Your 5-Second USP: Craft a powerful Unique Selling Proposition that hooks collectors instantly, making them want to stay and learn more about you.
❤️ Uncover Emotional and Intellectual Needs: Identify the top 5 needs your art fulfills—for both you and your audience. This deeper understanding attracts aligned, passionate collectors.
📝 10 Powerful Journaling & NLP Prompts: Explore how your personal values influence your artistic choices and business decisions. Align your values with your creative and business practices for a seamless, authentic brand.
🎨 Identify Your Brand Archetype & Create a Cohesive Brand Experience: Ensure your typography, colour palette, and logo design reflect your true identity. Build a brand that resonates and leaves a lasting impression on every collector.
"For this week's exercise, it wasn't easy but it wasn't as difficult as I imagined once I tried and started doing them. I felt a bit tight in my throat as I talked like my voice was strained but I managed to do them. For the guided hypnosis, at the end when I woke up, I felt more energy and refreshed. This course is healing for me." - Sharmaine Kwan
WEEK 4
Identify & Attract the Perfect Art Collectors for Your Business
🧩 Unlock Your Ideal Customer Avatars in Minutes: Use our 6-step ChatGPT guide to reveal 10+ targeted customer profiles effortlessly, cutting out 30+ hours of tedious research and saving you time for what matters most—creating art.
🧠 Discover the Psychology of Your Art Collectors: Dive into a simple 3-step plan to uncover the emotional and intellectual desires of your ideal buyers, ensuring alignment with your own values and creating deeper, lasting connections.
⏳ 5-Minute Dream Customer Filter: Quickly identify your dream collectors and eliminate toxic prospects, saving you months (or even years) of frustration and wasted energy.
🎨 Visualise Your Ideal Collector with a Mood Board: Bring your dream audience to life and uncover potential collaborations with interior designers and luxury brands who align with your vision.
💎 Tap into the Motivations of Millionaire and Billionaire Collectors: Learn the art marketing strategies that $1-25M online art businesses use to attract high-net-worth buyers, and apply these insights to your own marketing.
📊 Gain Access to 167 High-Converting Audiences: Target exclusive, interest-based audiences of affluent visual art and photography collectors on Facebook and Instagram, tailored for high-conversion potential.
🔍 Outsmart Competitors with Niche Targeting: Use your in-depth customer avatar research to find untapped audiences on Facebook and Instagram, maximising your ad spend and uncovering new, high-value art collectors.
Identify & Attract the Perfect Art Collectors for Your Business
🧩 Unlock Your Ideal Customer Avatars in Minutes: Use our 6-step ChatGPT guide to reveal 10+ targeted customer profiles effortlessly, cutting out 30+ hours of tedious research and saving you time for what matters most—creating art.
🧠 Discover the Psychology of Your Art Collectors: Dive into a simple 3-step plan to uncover the emotional and intellectual desires of your ideal buyers, ensuring alignment with your own values and creating deeper, lasting connections.
⏳ 5-Minute Dream Customer Filter: Quickly identify your dream collectors and eliminate toxic prospects, saving you months (or even years) of frustration and wasted energy.
🎨 Visualise Your Ideal Collector with a Mood Board: Bring your dream audience to life and uncover potential collaborations with interior designers and luxury brands who align with your vision.
💎 Tap into the Motivations of Millionaire and Billionaire Collectors: Learn the art marketing strategies that $1-25M online art businesses use to attract high-net-worth buyers, and apply these insights to your own marketing.
📊 Gain Access to 167 High-Converting Audiences: Target exclusive, interest-based audiences of affluent visual art and photography collectors on Facebook and Instagram, tailored for high-conversion potential.
🔍 Outsmart Competitors with Niche Targeting: Use your in-depth customer avatar research to find untapped audiences on Facebook and Instagram, maximising your ad spend and uncovering new, high-value art collectors.
"I am blown away! I have just finished your suggested customer avatar deep dive and am seriously amazed at the accuracy and detail I received. WOW. Incredibly powerful insights! I went down a rabbit hole for my top four avatars." - Sheona Hamilton-Grant & Grace Marquez
WEEK 5
Crafting Irresistible Offers That Attract High-Value Collectors
💡 Master the Art of Tiered Offers: Learn the secret system behind creating tailored offers for cold, warm, and hot audiences—used by luxury brands like Chanel and art giants like Gagosian. Discover how to align your offers with the buyer’s journey for maximum impact.
🎯 The Power of a Compelling Introductory Offer: Understand why an irresistible introductory offer is key to growing your cold traffic online in 2024 and beyond, even with a modest ad budget of less than £30/day.
✨ Retain Your Luxury Appeal While Crafting Introductory Offers: Discover how to create enticing introductory offers that enhance, not cheapen, your brand. We’ll replicate proven luxury strategies to move seamlessly from offline to online without devaluing your artwork. (Hint: An introductory offer ≠ discounting your originals or prints!)
🎩 The Seduction Formula: Learn how to design magnetic introductory offers that attract your ideal art collectors. Uncover the sweet spot where your brand’s desires align with your customers’ deepest wants and needs.
📊 Choose the Right Offers for Your Brand: Use your unique brand positioning, personality type, energetic blueprint, budget, and risk tolerance to select the perfect introductory offers. (And yes, ChatGPT can assist in this process too!)
📋 Step-by-Step Guide to Creating Introductory Offers: Follow our detailed, ready-made templates to craft cold traffic offers with ease—like an exhibition template and journal creation guide.
Crafting Irresistible Offers That Attract High-Value Collectors
💡 Master the Art of Tiered Offers: Learn the secret system behind creating tailored offers for cold, warm, and hot audiences—used by luxury brands like Chanel and art giants like Gagosian. Discover how to align your offers with the buyer’s journey for maximum impact.
🎯 The Power of a Compelling Introductory Offer: Understand why an irresistible introductory offer is key to growing your cold traffic online in 2024 and beyond, even with a modest ad budget of less than £30/day.
✨ Retain Your Luxury Appeal While Crafting Introductory Offers: Discover how to create enticing introductory offers that enhance, not cheapen, your brand. We’ll replicate proven luxury strategies to move seamlessly from offline to online without devaluing your artwork. (Hint: An introductory offer ≠ discounting your originals or prints!)
🎩 The Seduction Formula: Learn how to design magnetic introductory offers that attract your ideal art collectors. Uncover the sweet spot where your brand’s desires align with your customers’ deepest wants and needs.
📊 Choose the Right Offers for Your Brand: Use your unique brand positioning, personality type, energetic blueprint, budget, and risk tolerance to select the perfect introductory offers. (And yes, ChatGPT can assist in this process too!)
📋 Step-by-Step Guide to Creating Introductory Offers: Follow our detailed, ready-made templates to craft cold traffic offers with ease—like an exhibition template and journal creation guide.
“I realized I had been limiting my vision of what my art business could truly offer. These exercises expanded my perspective, revealing a whole new world of possibilities. They helped me uncover authentic ways to monetise my art and connect with collectors on a deeper level.”— Kit Glaisyer
WEEK 6
Master Pricing & Boost Your Average Order Value
🧘 Price Your Offers Intuitively and Energetically: Discover how to set prices aligned with your intuition and energetic scale. Includes a bonus guided meditation to help you make empowered pricing decisions.
💎 Unlock the Secrets of Tiered Pricing: Learn how luxury brands use pricing strategies and apply them to your art business to appeal to different collector segments without compromising your brand’s prestige.
💰 Maximise Your Revenue with Upsells and Cross-Sells: Tap into proven tactics used by museums like Tate and top galleries like Gagosian. Use our financial calculator templates to create compelling offers that boost your Average Order Value (AOV).
📈 6 Proven Strategies to Increase Your AOV: Explore advanced techniques designed to elevate your revenue per sale and build a more profitable art business.
Master Pricing & Boost Your Average Order Value
🧘 Price Your Offers Intuitively and Energetically: Discover how to set prices aligned with your intuition and energetic scale. Includes a bonus guided meditation to help you make empowered pricing decisions.
💎 Unlock the Secrets of Tiered Pricing: Learn how luxury brands use pricing strategies and apply them to your art business to appeal to different collector segments without compromising your brand’s prestige.
💰 Maximise Your Revenue with Upsells and Cross-Sells: Tap into proven tactics used by museums like Tate and top galleries like Gagosian. Use our financial calculator templates to create compelling offers that boost your Average Order Value (AOV).
📈 6 Proven Strategies to Increase Your AOV: Explore advanced techniques designed to elevate your revenue per sale and build a more profitable art business.
"I’ve taken many marketing courses before and have been successfully selling my Realist Academy courses, but I never knew how to apply that knowledge to my own art. With Surreal Digital, I’m not only learning what to do, but also why it works. Now, I can confidently apply these strategies across all my products—not just my online courses, but also my artworks. It’s been a game-changer in helping me bridge the gap between marketing theory and real-world application.” - Tereza Barnard
WEEK 7
Master Copywriting & Build High-Converting Offer Pages
💎 Luxury vs. General Copywriting: Discover the secrets of crafting tailored email copy for different offers. Learn luxury marketing techniques used by top brands like Hermès, Chanel, Christie’s, and 1stDibs to elevate your messaging.
📝 Break Down the AIDA Formula: Gain an in-depth understanding of the AIDA copywriting formula to captivate attention, build interest, create desire, and drive action.
📄 Write Compelling Product Page Copy: Master the art of direct response and storytelling copywriting to boost conversion rates for your offers. Learn how strategic copy can turn a 2% conversion rate into a 6% success.
🎣 Find Your High-Converting Hooks: Identify the key phrases and angles that capture attention and resonate with your ideal collectors.
📚 Master the Power of Storytelling: Use effective storytelling techniques across all your marketing assets to forge deeper connections with your audience and increase engagement.
Master Copywriting & Build High-Converting Offer Pages
💎 Luxury vs. General Copywriting: Discover the secrets of crafting tailored email copy for different offers. Learn luxury marketing techniques used by top brands like Hermès, Chanel, Christie’s, and 1stDibs to elevate your messaging.
📝 Break Down the AIDA Formula: Gain an in-depth understanding of the AIDA copywriting formula to captivate attention, build interest, create desire, and drive action.
📄 Write Compelling Product Page Copy: Master the art of direct response and storytelling copywriting to boost conversion rates for your offers. Learn how strategic copy can turn a 2% conversion rate into a 6% success.
🎣 Find Your High-Converting Hooks: Identify the key phrases and angles that capture attention and resonate with your ideal collectors.
📚 Master the Power of Storytelling: Use effective storytelling techniques across all your marketing assets to forge deeper connections with your audience and increase engagement.
"I’ve learned the power of copywriting and communication. I used to believe marketing was just selling, but now I see it as sharing value and meaning. When I connect well, people are genuinely interested because they see the value in what I do. This realisation shifted my approach, making it easier to convey what makes my art special. Understanding this has brought a sense of joy and practicality to the process, balancing artistic integrity with market appeal.” - Thomas Bosket
WEEK 8 & 9
Build & Optimise Your High-Converting Landing Pages For Your Tiered Offers
📄 Step-by-Step Landing Page Templates: Follow our detailed guides to create a powerful introductory offer landing page in Shopify. Adapt these structures seamlessly for any website platform you use.
🚀 Launch High-Converting Landing Pages: Follow our step-by-step guide and use ready-made templates to create powerful landing pages. Attract eager buyers and sell out your introductory offers fast.
💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.
📊 Leverage 3 Free Traffic Analysis Tools: Gain valuable insights into your website performance. Use these tools to understand your traffic and make data-driven decisions that turn visitors into buyers.
Build & Optimise Your High-Converting Landing Pages For Your Tiered Offers
📄 Step-by-Step Landing Page Templates: Follow our detailed guides to create a powerful introductory offer landing page in Shopify. Adapt these structures seamlessly for any website platform you use.
🚀 Launch High-Converting Landing Pages: Follow our step-by-step guide and use ready-made templates to create powerful landing pages. Attract eager buyers and sell out your introductory offers fast.
💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.
📊 Leverage 3 Free Traffic Analysis Tools: Gain valuable insights into your website performance. Use these tools to understand your traffic and make data-driven decisions that turn visitors into buyers.
"Surreal Digital's guidance has provided me with the necessary tools for taking those crucial initial steps in starting a business. Beyond just helping me create a website and sales funnel, their insights and expertise have been invaluable. They have demonstrated a profound understanding of the field. Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile." - João Gomes Gago
WEEK 10
Master the New Traffic System for 2024 & Beyond: Essentials of Facebook & Instagram Ads
🎨 Offline vs. Online Art Marketing Explained: Discover the key differences between traditional art marketing (like art fairs and exhibitions) and digital strategies (IG posts, paid ads, email marketing). Learn which methods will generate the best results for your unique art business.
🚀 Why Paid Digital Marketing Outperforms Organic Reach: See why relying on organic social media alone is no longer effective. Paid ads are the fastest way to connect with ideal art collectors—87% of art buyers use Instagram to discover new artists.
🔄 Navigate the New Era of Digital Marketing (2024 Update): Adapt to the latest changes in digital marketing and rising ad costs. Learn the new strategies that are replacing outdated approaches, ensuring you stay ahead without the overwhelm.
💼 Unlock Your Art Sales Engine: Meta Ads Manager: Discover how to use Meta Ads Manager to automate your sales process, consistently turning visitors into loyal art collectors
Master the New Traffic System for 2024 & Beyond: Essentials of Facebook & Instagram Ads
🎨 Offline vs. Online Art Marketing Explained: Discover the key differences between traditional art marketing (like art fairs and exhibitions) and digital strategies (IG posts, paid ads, email marketing). Learn which methods will generate the best results for your unique art business.
🚀 Why Paid Digital Marketing Outperforms Organic Reach: See why relying on organic social media alone is no longer effective. Paid ads are the fastest way to connect with ideal art collectors—87% of art buyers use Instagram to discover new artists.
🔄 Navigate the New Era of Digital Marketing (2024 Update): Adapt to the latest changes in digital marketing and rising ad costs. Learn the new strategies that are replacing outdated approaches, ensuring you stay ahead without the overwhelm.
💼 Unlock Your Art Sales Engine: Meta Ads Manager: Discover how to use Meta Ads Manager to automate your sales process, consistently turning visitors into loyal art collectors
"The best explanation I've ever gotten of how the FB algorithm for ad audiences works. Thank you!" - Shea Prasad
WEEK 11
Paid Ads Preparation For Introductory Offer
🎯 Identify Winning Hooks in Your Ad Creative: Master the art of crafting high-converting hooks. Remember, the first 3 seconds can make or break your ad’s success.
🎨 Choose the Right Ad Format for Your Art: Learn when and how to use each ad creative format based on your art type and audience preferences.
💥 Power Ads That Convert: Create emotional storytelling ads, direct response ads, and unboxing/installation ads using our ready-made templates.
📑 5 Ready-Made Ad Copy Templates: Save hours of work with customisable ad copy templates tailored for your art business. Learn how to refine them using ChatGPT to match your artistic voice.
🚀 Launch 10 Ads in One Day: Use our templates to create and launch 10 different ads in a single ad set, leveraging Meta’s flexible ad feature to maximise your return on ad spend (ROAS).
⚖️ Stay Compliant with Meta Ads Policies: Avoid costly ad account shutdowns. Learn how to tweak your ad copy for compliance, saving you time and money.
Paid Ads Preparation For Introductory Offer
🎯 Identify Winning Hooks in Your Ad Creative: Master the art of crafting high-converting hooks. Remember, the first 3 seconds can make or break your ad’s success.
🎨 Choose the Right Ad Format for Your Art: Learn when and how to use each ad creative format based on your art type and audience preferences.
💥 Power Ads That Convert: Create emotional storytelling ads, direct response ads, and unboxing/installation ads using our ready-made templates.
📑 5 Ready-Made Ad Copy Templates: Save hours of work with customisable ad copy templates tailored for your art business. Learn how to refine them using ChatGPT to match your artistic voice.
🚀 Launch 10 Ads in One Day: Use our templates to create and launch 10 different ads in a single ad set, leveraging Meta’s flexible ad feature to maximise your return on ad spend (ROAS).
⚖️ Stay Compliant with Meta Ads Policies: Avoid costly ad account shutdowns. Learn how to tweak your ad copy for compliance, saving you time and money.
"Working with Surreal Digital was transformative. Their guidance and expertise expanded my digital reach, directly increasing interest and resulting in new commissions. By optimising my online presence, I connected with businesses and art enthusiasts in ways I hadn’t previously considered. The practical strategies provided fresh perspectives and opened doors to new possibilities, empowering me to confidently navigate the digital landscape." - Sharmaine Kwan
WEEK 12, 13, 14
Launch & Optimise Your Introductory Offers
💸 Launch Your Offers on a Budget (<£50/day): Learn how to effectively promote your offers using paid ads, even with a limited budget.
✅ 6-Step Checklist for Ad Optimisation: Use this proven process to analyse and improve your campaign results, ensuring you get the best return on investment.
📖 Troubleshooting Guide & A/B Testing Tips: Access a comprehensive 15-page guide with 16 A/B tests to refine your ad performance and scale effectively.
🔄 A/B Testing for Maximum Profitability: Run two offer tests and use our profitability calculator to identify the most successful option.
📊 21 Essential Metrics for Optimising Ad Performance: Track the key metrics you need to scale your art business with Instagram and Facebook ads.
📈 Capture All 7 Touch points for Maximum Conversions: Learn how to use paid ads strategically to engage your audience at every stage of their buying journey.
🔑 Mindset Shift for Scaling with Meta Ads: Learn the key mindset adjustment that separates successful online art businesses (6, 7, and 8-figures) from those that quit prematurely.
📈 5 Must-Know Meta Ads Strategies for 2024: Master AI-powered techniques to optimize your campaigns, reduce costs, and reach your target collectors effectively, even with a small budget.
Launch & Optimise Your Introductory Offers
💸 Launch Your Offers on a Budget (<£50/day): Learn how to effectively promote your offers using paid ads, even with a limited budget.
✅ 6-Step Checklist for Ad Optimisation: Use this proven process to analyse and improve your campaign results, ensuring you get the best return on investment.
📖 Troubleshooting Guide & A/B Testing Tips: Access a comprehensive 15-page guide with 16 A/B tests to refine your ad performance and scale effectively.
🔄 A/B Testing for Maximum Profitability: Run two offer tests and use our profitability calculator to identify the most successful option.
📊 21 Essential Metrics for Optimising Ad Performance: Track the key metrics you need to scale your art business with Instagram and Facebook ads.
📈 Capture All 7 Touch points for Maximum Conversions: Learn how to use paid ads strategically to engage your audience at every stage of their buying journey.
🔑 Mindset Shift for Scaling with Meta Ads: Learn the key mindset adjustment that separates successful online art businesses (6, 7, and 8-figures) from those that quit prematurely.
📈 5 Must-Know Meta Ads Strategies for 2024: Master AI-powered techniques to optimize your campaigns, reduce costs, and reach your target collectors effectively, even with a small budget.
"For the first time, I’ve found a powerful way to share my artworks and unleash change with introductory offers. This new approach allows me to share my work online and connect with collectors all over the world. I shared this strategy with my friend, the CEO of LensCulture, and he 100% agrees—this new approach will change the art world. I am fully confident in this direction" - Ernst Coppejans
WEEK 15
How to Sell Out Your 500-3k Prints & 5k+ Originals Effortlessly Part I
💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.
🚀 Launch A High-Converting Limited Edition Drop: Follow our step-by-step guide and use ready-made templates to create powerful limited edition drops. Attract eager buyers and sell out your artworks fast.
🖼️ Instantly Upgrade Your Store with Luxury Interior Mockups: Elevate your online presentation with professional mockups, transforming your store from average to premium—without the hassle. Save hours of design work and captivate high-end buyers.
✅ 51-Point Website Optimisation Checklist: Ensure your website is optimised to maximise sales. Follow this comprehensive checklist to capture every potential sale and boost your online revenue.
🔍 Advanced Conversion Techniques for Landing Pages: Implement scarcity and auction mechanisms that drive urgency, encouraging buyers to act quickly and increasing your overall sales.
How to Sell Out Your 500-3k Prints & 5k+ Originals Effortlessly Part I
💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.
🚀 Launch A High-Converting Limited Edition Drop: Follow our step-by-step guide and use ready-made templates to create powerful limited edition drops. Attract eager buyers and sell out your artworks fast.
🖼️ Instantly Upgrade Your Store with Luxury Interior Mockups: Elevate your online presentation with professional mockups, transforming your store from average to premium—without the hassle. Save hours of design work and captivate high-end buyers.
✅ 51-Point Website Optimisation Checklist: Ensure your website is optimised to maximise sales. Follow this comprehensive checklist to capture every potential sale and boost your online revenue.
🔍 Advanced Conversion Techniques for Landing Pages: Implement scarcity and auction mechanisms that drive urgency, encouraging buyers to act quickly and increasing your overall sales.
"Surreal Digital met all my expectations for practically implementing marketing and selling my work. The course’s tools, like the online traffic mapping and profitability spreadsheet, helped me understand key benchmarks and where improvements were needed. I now have a clear strategy and can pinpoint exactly where the issues are, whether it’s the communication, product images, or call to action. For the first time, I’m able to diagnose and address problems effectively. It’s been a game-changer in understanding how to optimise my art business" - Thomas Bosket
WEEK 16
How to Sell Out Your 500-3k Prints & 5k+ Originals Effortlessly Part II
💰 Meta Ads Blueprint: Create a high-converting Meta ads campaign tailored to your budget and audience. Use our quick 15-minute guide to launch your limited edition drop and reach eager buyers immediately.
🎯 Top 5 Custom Audiences for Art Sales: Target the most valuable customers using data-driven audience strategies proven to drive art sales.
📲 Ready-to-Use Ad Templates: Boost your ad performance with 11 plug-and-play Canva templates for Instagram & Facebook. Launch ads fast and attract collectors in just one day.
✍️ AI-Powered Copy Prompts: Write compelling, conversion-focused ad copy in seconds with our tailored AI prompts designed for high-impact results.
🎨 Proven Ad Creative Strategies from Top Art Businesses: Get a complete breakdown of ad techniques used by successful 6, 7, and 8-figure art businesses to consistently drive sales.
📂 Swipe Folder: 70+ High-Converting Ads: Access examples from leading online art businesses. Use this swipe file to streamline your ad creation and boost your sales.
📋 21-Point Checklist for Evergreen Ad Content: Prepare high-converting ad creatives that you can test throughout the year, saving you time and maximising your results.
How to Sell Out Your 500-3k Prints & 5k+ Originals Effortlessly Part II
💰 Meta Ads Blueprint: Create a high-converting Meta ads campaign tailored to your budget and audience. Use our quick 15-minute guide to launch your limited edition drop and reach eager buyers immediately.
🎯 Top 5 Custom Audiences for Art Sales: Target the most valuable customers using data-driven audience strategies proven to drive art sales.
📲 Ready-to-Use Ad Templates: Boost your ad performance with 11 plug-and-play Canva templates for Instagram & Facebook. Launch ads fast and attract collectors in just one day.
✍️ AI-Powered Copy Prompts: Write compelling, conversion-focused ad copy in seconds with our tailored AI prompts designed for high-impact results.
🎨 Proven Ad Creative Strategies from Top Art Businesses: Get a complete breakdown of ad techniques used by successful 6, 7, and 8-figure art businesses to consistently drive sales.
📂 Swipe Folder: 70+ High-Converting Ads: Access examples from leading online art businesses. Use this swipe file to streamline your ad creation and boost your sales.
📋 21-Point Checklist for Evergreen Ad Content: Prepare high-converting ad creatives that you can test throughout the year, saving you time and maximising your results.
“Before joining Surreal Digital Academy, I struggled with selling my photography online despite having a strong presence in exhibitions and publications. Previous gallery experiences left me disheartened and unsure how to proceed with online sales. The course was a turning point—it gave me the tools and confidence to build my website, learn effective strategies, and master Facebook and Instagram marketing.Just 3 weeks after launching my site and ads, I made my first online sales, reaching a global audience. My most expensive photography ever sold was from my new online store. I now feel empowered, confident, and grateful for the clear, tangible results. For any artist struggling with sales, I highly recommend Surreal Digital Academy—it’s been a transformative experience that gave me the independence I needed.” - Ernst Coppejans
WEEK 17
Email Marketing Fundamentals
📧 Offers' Email Sequence Templates: Use our plug-and-play templates to build effective email sequences that convert.
🔥 List Cleaning & Lead Nurturing: Identify your most qualified leads and nurture them into buyers of your prints and original artworks.
📈 Automate Your Email Sales Process: Implement high-converting drag-and-drop email automation flows (Welcome, Newsletter, Cart Abandonment, Customer Welcome) for seamless sales.
🚫 Fix Spam Issues Fast: Discover the #1 reason your emails land in spam and how to resolve it in under 5 minutes. Learn key benchmarks to boost your email marketing revenue.
🔄 Master A/B Testing in Email Marketing: Test subject lines, timing, design layouts, and calls to action for optimal results.
Email Marketing Fundamentals
📧 Offers' Email Sequence Templates: Use our plug-and-play templates to build effective email sequences that convert.
🔥 List Cleaning & Lead Nurturing: Identify your most qualified leads and nurture them into buyers of your prints and original artworks.
📈 Automate Your Email Sales Process: Implement high-converting drag-and-drop email automation flows (Welcome, Newsletter, Cart Abandonment, Customer Welcome) for seamless sales.
🚫 Fix Spam Issues Fast: Discover the #1 reason your emails land in spam and how to resolve it in under 5 minutes. Learn key benchmarks to boost your email marketing revenue.
🔄 Master A/B Testing in Email Marketing: Test subject lines, timing, design layouts, and calls to action for optimal results.
"After taking about 10 different marketing courses, Surreal Digital is simply the best. Their approach was exactly what I needed—specialised in art, psychology-driven, and far more effective than anything else I’ve tried. I now feel confident improving my shop, sending out email campaigns, and running ads. The feedback was incredibly valuable, and I’d definitely recommend working with them. It’s been the best fit for my needs as an artist." - Marlies Plank
WEEK 18
Hype Up Your Warm & Hot Audiences with Advanced Email Marketing
🔥 Turn Warm & Hot Leads into Loyal Buyers: Discover how to craft compelling email campaigns that excite your audience and drive conversions for your limited edition drops and auction pages. Includes ready-to-use email sequence templates for instant results.
🎨 Leverage Proven Tactics from Viral Fashion Brands: Apply advanced email marketing strategies used by hype brands like Supreme and MSCHF to sell out your high-ticket art pieces effortlessly.
📧 Engage Your Leads with Best Practices & Content Ideas: Keep your warm and hot audiences eager to buy with expertly curated weekly newsletters that captivate and convert.
🔓 Access a Vault of High-Performing Email Examples: Explore 25+ email marketing examples from successful artists to gather actionable insights and refine your own campaigns.
🗂️ Build a Winning Content Engagement Plan: Develop a solid strategy to keep your audience engaged and primed for your next sales event, maximising your results.
✈️ The complete high-converting email automation flow templates you can create with ChatGPT to put your email sales on autopilot when you run paid ads
Hype Up Your Warm & Hot Audiences with Advanced Email Marketing
🔥 Turn Warm & Hot Leads into Loyal Buyers: Discover how to craft compelling email campaigns that excite your audience and drive conversions for your limited edition drops and auction pages. Includes ready-to-use email sequence templates for instant results.
🎨 Leverage Proven Tactics from Viral Fashion Brands: Apply advanced email marketing strategies used by hype brands like Supreme and MSCHF to sell out your high-ticket art pieces effortlessly.
📧 Engage Your Leads with Best Practices & Content Ideas: Keep your warm and hot audiences eager to buy with expertly curated weekly newsletters that captivate and convert.
🔓 Access a Vault of High-Performing Email Examples: Explore 25+ email marketing examples from successful artists to gather actionable insights and refine your own campaigns.
🗂️ Build a Winning Content Engagement Plan: Develop a solid strategy to keep your audience engaged and primed for your next sales event, maximising your results.
✈️ The complete high-converting email automation flow templates you can create with ChatGPT to put your email sales on autopilot when you run paid ads
"Before working with Surreal Digital, I had sold over 400 paintings but struggled to achieve consistent online sales and international reach. Their program provided a clear strategy and sales funnel, helping me take full control of my art business without relying on third-party platforms and high commissions. Surreal Digital’s expertise and personalised approach have been transformative. I now feel confident building a stable international client base with my own platform. If you want to make a living from your art, start with Surreal Digital—their impact on my career has been invaluable." - Miquel Cazana
WEEK 19 & 20
Cold Outreach for High Value B2B Partnerships & Art Collectors Engagement
💼 Automate Personalized Cold Email Campaigns: Discover how to easily set up tailored, automated email outreach using a powerful £35/month software. Avoid the spam folder and boost your response rate from 2% to as high as 30%, connecting directly with key decision-makers.
🔍 Effortless Lead Generation: Quickly identify and target qualified leads such as gallery owners, interior designers, museum directors, and brand partners. Leverage LinkedIn and our specialised software to streamline your search and save hours of manual work.
✉️ Persuasive Cold Email Templates & Follow-Up Scripts: Access ready-to-use, high-converting email and follow-up sequences designed for different stakeholders. Write compelling messages that grab attention and open doors to lucrative partnerships and new art collectors.
🎨 Master the Art of Effortless Sales Calls: Discover how to conduct sales meetings with ease, making the experience feel natural and conversational—so it never feels like you’re “selling.”
🌈 Personality Insights for Tailored Sales: Learn the Four Personality Colours framework to adapt your sales approach based on your prospect’s personality type. Connect deeply with each client by speaking their language and meeting their needs.
🚩 Spot Red Flag Clients Early: Protect your time and energy by identifying warning signs of toxic clients before they derail your business. Use our proven techniques to filter out prospects who aren’t a good fit, so you focus only on high-value opportunities.
Cold Outreach for High Value B2B Partnerships & Art Collectors Engagement
💼 Automate Personalized Cold Email Campaigns: Discover how to easily set up tailored, automated email outreach using a powerful £35/month software. Avoid the spam folder and boost your response rate from 2% to as high as 30%, connecting directly with key decision-makers.
🔍 Effortless Lead Generation: Quickly identify and target qualified leads such as gallery owners, interior designers, museum directors, and brand partners. Leverage LinkedIn and our specialised software to streamline your search and save hours of manual work.
✉️ Persuasive Cold Email Templates & Follow-Up Scripts: Access ready-to-use, high-converting email and follow-up sequences designed for different stakeholders. Write compelling messages that grab attention and open doors to lucrative partnerships and new art collectors.
🎨 Master the Art of Effortless Sales Calls: Discover how to conduct sales meetings with ease, making the experience feel natural and conversational—so it never feels like you’re “selling.”
🌈 Personality Insights for Tailored Sales: Learn the Four Personality Colours framework to adapt your sales approach based on your prospect’s personality type. Connect deeply with each client by speaking their language and meeting their needs.
🚩 Spot Red Flag Clients Early: Protect your time and energy by identifying warning signs of toxic clients before they derail your business. Use our proven techniques to filter out prospects who aren’t a good fit, so you focus only on high-value opportunities.
SELF-PACED
£2,700
✔️ 12-Month Access to All Pre-Recorded Courses – Revisit lessons whenever you need for 12 months.
✔️ Learn on your schedule – Fits seamlessly into your creative flow.
✔️ Ongoing Support – Email support and community FAQ access.
✔️ Bite-Sized Daily Lessons – Spend just 20 minutes a day to see transformational results without overwhelm.
✔️ Guided by AI– Personalised insights to streamline your marketing.
✔️ 12-Month Access to All Pre-Recorded Courses – Revisit lessons whenever you need for 12 months.
✔️ Learn on your schedule – Fits seamlessly into your creative flow.
✔️ Ongoing Support – Email support and community FAQ access.
✔️ Bite-Sized Daily Lessons – Spend just 20 minutes a day to see transformational results without overwhelm.
✔️ Guided by AI– Personalised insights to streamline your marketing.
Our 365-Day Money-Back Guarantee
Your First Online Art Sale in 2025—Guaranteed
Picture this: Your inbox lights up with notifications of sales, one after another, as collectors discover and fall in love with your work. The excitement builds as your creative vision transforms into a thriving business.
At Surreal Academy, we make this your reality. Backed by our 365-Day Money-Back Guarantee, we’re confident that our proven strategies will help you unlock consistent art sales and achieve your marketing goals.
Here’s the proof: 100% of our students who complete the lessons and take action see results. Most experience a 2-3x return on their investment on our course within just 6 months, with the momentum continuing as they scale their art careers.
This is your moment to let your creativity shine and your sales flourish. The skills you’ll gain aren’t just for one sale—they’re the foundation for a steady stream of success.
Ready to see your art sales take off? Join Surreal Academy today and start building the art business you’ve always dreamed of—risk-free.
If you complete all the homework, watch all the chapters, take action steps towards a sale and don’t make your first online sales in 365 days, we will personally get on free calls with you and help you figure out your next steps. If you’ve done all the work from the course and you’re not satisfied with the course after those calls, we will happily refund your full purchase price.
What do artists say about us
Some of these reviews were so long, we had to crop them! For the full testimonials, head over to Trustpilot.
Frequently Asked Questions
This course is designed for artists who are ready to invest time and effort into learning and implementing strategies to grow their art business. However, it may not be the right fit for everyone. Here’s who might not benefit:
1. Not Ready to Commit: If you’re looking for a quick fix or aren’t willing to put in the time and energy required, this course won’t give you the results you’re hoping for. It’s about real, sustainable growth, which requires genuine effort.
2. Artists with Sensitive or Censored Content: Some modules of this course focus on leveraging social media platforms like Facebook and Instagram, which have strict community standards. If your artwork contains:
• Controversial political or social themes,
• Erotic, sexual, or nude content,
• Disturbing or violent subject matter,
Please be aware that these platforms may reject ads or content related to these themes. While the rest of the course offers valuable marketing knowledge applicable to all artists, certain strategies might not work for you due to censorship issues.
1. Not Ready to Commit: If you’re looking for a quick fix or aren’t willing to put in the time and energy required, this course won’t give you the results you’re hoping for. It’s about real, sustainable growth, which requires genuine effort.
2. Artists with Sensitive or Censored Content: Some modules of this course focus on leveraging social media platforms like Facebook and Instagram, which have strict community standards. If your artwork contains:
• Controversial political or social themes,
• Erotic, sexual, or nude content,
• Disturbing or violent subject matter,
Please be aware that these platforms may reject ads or content related to these themes. While the rest of the course offers valuable marketing knowledge applicable to all artists, certain strategies might not work for you due to censorship issues.
Think of this course like Eastern medicine for your business. Most artists focus on treating symptoms (like poor ad performance), but we go deeper to address the root.
If your ads or emails aren’t converting, it’s rarely about the tech—it’s usually a messaging or offer issue. We rebuild your foundations to ensure your entire art business is built to scale sustainably.
If your art is worth millions, yes—it can be harder to sell during an economic downturn.
But if you’re still building your collector base, and your prices are below $5,000?
A recession may actually help you sell more.
Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.
It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.
But here’s what most artists don’t know:
🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)
In other words: while the top-end contracted, the lower-to-mid market expanded. Why?
Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.
Just like yours. And here’s where things get even more interesting:
While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.
So if you’re in the U.S., anchor into your local base.
If you’re in the UK, EU, or Australia—start looking to APAC.
But if you’re still building your collector base, and your prices are below $5,000?
A recession may actually help you sell more.
Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.
It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.
But here’s what most artists don’t know:
🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)
In other words: while the top-end contracted, the lower-to-mid market expanded. Why?
Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.
Just like yours. And here’s where things get even more interesting:
While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.
So if you’re in the U.S., anchor into your local base.
If you’re in the UK, EU, or Australia—start looking to APAC.
Collectors in Singapore, South Korea, Hong Kong, and Japan are leading a new wave of
intentional, emotionally connected collecting. According to Avant Arte, over 40% of young collectors earn $100K+ annually, and many spend €10K+ a year on art—especially in East Asia.
That’s not a truth—it’s a trauma response.
We help artists reprogram those beliefs through mindset rewiring, somatic tools, and narrative coaching, so you can finally step into the value your work truly deserves.
We help artists reprogram those beliefs through mindset rewiring, somatic tools, and narrative coaching, so you can finally step into the value your work truly deserves.
That’s an outdated belief from a gatekept industry.
Today’s most successful artists—from blue-chip names to emerging stars—embrace digital strategies while keeping their brand identity soulful and distinct. It’s not about selling out. It’s about standing out.
Today’s most successful artists—from blue-chip names to emerging stars—embrace digital strategies while keeping their brand identity soulful and distinct. It’s not about selling out. It’s about standing out.
Building trust takes time. Think about the last time you made a significant purchase online, especially a piece priced at $1,000 or more. It wasn’t a quick decision—it was a process built on trust, connection, and reflection. High-ticket art sales aren’t a “one-night stand”; they require nurturing, authenticity, and a genuine relationship with your audience.
As Alex Wolf says, “You can’t make people do things, but you can make them feel things. And when they feel things, they do things—like follow you and purchase from you.” This course isn’t just about teaching tactics; it’s about creating an emotional experience that resonates deeply, paving the way for meaningful, lasting sales.
How quickly you can see results depends on a few key factors: the price point of your artworks, your existing credentials (gallery exhibitions, awards, or educational background), and the time and money you’re willing to invest in your growth.
Two Paths to Sales
1. The Organic Path: Building Genuine Connections
If you prefer a more organic approach, this route focuses on nurturing true, lasting relationships with your audience. While it takes longer, it often leads to a devoted following who deeply resonate with your work
• Expect sales within 2-3 months if you’re consistently engaging, sharing your story, and building your online presence.
• This isn’t about endless social media posts; we teach you proven outreach strategies to form meaningful connections—whether with press contacts, interior designers, art critics, or gallery owners.
2. The Fast Track: Paid Social Media Ads
Ready to invest in faster results? Paid advertising can accelerate your sales by putting your work directly in front of potential buyers. We guide you through high-converting ad strategies tailored to your business:
• Under £100 artworks/products: Expect sales within 3 days to 3 weeks after launching ads.
• £200-£750 range: Typically see conversions within 1-2 months, as these price points may need more nurturing.
• £750-£5,000 range: Anticipate sales within 1-3 months, especially if you’re consistently engaging and building trust.
• Over £5,000 artworks/products: High-ticket pieces often require in-person viewings or established brand credibility. Expect sales within 1-6 months, faster if you have gallery representation or a strong brand presence.
Remember: This course isn’t about quick hacks or generic strategies. It’s about crafting an experience that aligns with your artistic vision and connects deeply with collectors who value your work. Whether you choose the organic path or fast-track your growth with ads, we equip you with the tools to succeed on your own terms.
As Alex Wolf says, “You can’t make people do things, but you can make them feel things. And when they feel things, they do things—like follow you and purchase from you.” This course isn’t just about teaching tactics; it’s about creating an emotional experience that resonates deeply, paving the way for meaningful, lasting sales.
How quickly you can see results depends on a few key factors: the price point of your artworks, your existing credentials (gallery exhibitions, awards, or educational background), and the time and money you’re willing to invest in your growth.
Two Paths to Sales
1. The Organic Path: Building Genuine Connections
If you prefer a more organic approach, this route focuses on nurturing true, lasting relationships with your audience. While it takes longer, it often leads to a devoted following who deeply resonate with your work
• Expect sales within 2-3 months if you’re consistently engaging, sharing your story, and building your online presence.
• This isn’t about endless social media posts; we teach you proven outreach strategies to form meaningful connections—whether with press contacts, interior designers, art critics, or gallery owners.
2. The Fast Track: Paid Social Media Ads
Ready to invest in faster results? Paid advertising can accelerate your sales by putting your work directly in front of potential buyers. We guide you through high-converting ad strategies tailored to your business:
• Under £100 artworks/products: Expect sales within 3 days to 3 weeks after launching ads.
• £200-£750 range: Typically see conversions within 1-2 months, as these price points may need more nurturing.
• £750-£5,000 range: Anticipate sales within 1-3 months, especially if you’re consistently engaging and building trust.
• Over £5,000 artworks/products: High-ticket pieces often require in-person viewings or established brand credibility. Expect sales within 1-6 months, faster if you have gallery representation or a strong brand presence.
Remember: This course isn’t about quick hacks or generic strategies. It’s about crafting an experience that aligns with your artistic vision and connects deeply with collectors who value your work. Whether you choose the organic path or fast-track your growth with ads, we equip you with the tools to succeed on your own terms.
No specific prerequisites are needed—just a passion for art and a commitment to building your dream art business. That said, artists who resonate most with our course tend to have a clear sense of purpose and a desire to use their art to create a meaningful impact in the world.
If you’re looking for a quick cash grab or a “get-rich-quick” scheme, this isn’t for you. We’re focused on helping artists build soulful, authentic businesses with a long-term vision. If that’s not your goal, you might be better off with one of our competitors who promise quick wins but often lack depth and lasting change.
If you have more questions, don’t hesitate to reach out—we’re here to help.
If you’re looking for a quick cash grab or a “get-rich-quick” scheme, this isn’t for you. We’re focused on helping artists build soulful, authentic businesses with a long-term vision. If that’s not your goal, you might be better off with one of our competitors who promise quick wins but often lack depth and lasting change.
If you have more questions, don’t hesitate to reach out—we’re here to help.
Yes, absolutely. Our course is structured to guide you through a journey, starting with foundational principles and gradually advancing into more complex strategies. We break down each step in a clear, digestible format, making it easy for beginners to build a strong foundation while offering advanced tactics for those with more experience.
We’re not against gallery representation; in fact, it can be a great asset—if the gallery has a robust marketing strategy. But here’s the reality: over 90% of galleries don’t have the expertise or tools to effectively sell art online or leverage social media. They hire, often unpaid interns, to run their social media and marketing. Unless you’re represented by a blue-chip gallery with direct access to ultra-high-net-worth collectors and museum connections, the typical 50% commission split may not justify the value you’re receiving.
Consider this: a significant number of galleries are closing down each year due to outdated sales models and the inability to adapt to digital trends.
Our program offers strategies that work in harmony with gallery representation, like securing custom commissions and launching introductory offers that increase your visibility without competing with your gallery’s offline sales.
Think of it like brand building. Many brands have a dual approach—partnering with retail stores while also running their own direct-to-consumer online shops. This synergy often boosts revenue for both the brand and the retailer, and the same applies to artists and galleries.
If your gallery discourages you from becoming more visible online, it might be time to reconsider the partnership. Your visibility amplifies your value, and the right gallery will understand that and support your growth. Claim your power, expand your reach, and let your work shine.
Consider this: a significant number of galleries are closing down each year due to outdated sales models and the inability to adapt to digital trends.
Our program offers strategies that work in harmony with gallery representation, like securing custom commissions and launching introductory offers that increase your visibility without competing with your gallery’s offline sales.
Think of it like brand building. Many brands have a dual approach—partnering with retail stores while also running their own direct-to-consumer online shops. This synergy often boosts revenue for both the brand and the retailer, and the same applies to artists and galleries.
If your gallery discourages you from becoming more visible online, it might be time to reconsider the partnership. Your visibility amplifies your value, and the right gallery will understand that and support your growth. Claim your power, expand your reach, and let your work shine.
Not at all. We’ve completely revamped this course—80% of the content is brand new, and it’s approached in a radically different way. While our previous programs laid a solid foundation, this one takes it to the next level with cutting-edge ChatGPT prompts, advanced copywriting techniques, and fresh strategies tailored specifically for scaling your art business in today’s digital landscape.
What’s New?
We’ve integrated transformative tools you won’t find in our earlier programs, including:
1. Mindset and Inner Work: New modules with visualisation exercises, somatic practices, NLP, and hypnosis audios to help you break through limiting beliefs and rewire your mindset for success.
2. Expanded Copywriting and Offer Creation: In-depth training on how to craft compelling copy and build irresistible offers that attract collectors organically and with paid strategies.
3. Advanced Ad Strategies and Organic Outreach: We dive deep into ad creative strategy and have added an organic outreach module—showing you how to scale your business without relying on a large ad budget.
4. Enhanced Email Marketing Tactics: More robust email marketing frameworks, including segmentation strategies, A/B testing, and personalised automation, to help you nurture relationships and drive consistent sales.
5. Done-For-You Templates: Brand-new, ready-to-use templates for copy, creatives, and landing pages, saving you time and allowing you to focus on what you do best—creating art.
6. Mobile-Friendly Learning: Courses are now accessible via a mobile app, so you can easily listen and learn on the go, whether you’re at the studio or on a nature walk.
7. Merged our beginner coaching and advanced coaching program into one: this is the most comprehensive program we offer to date, empowering you with all the tools and lessons you need for online art business success.
What’s Different About This Course Format?
We’ve conducted extensive research to create a format that’s not just about learning—it’s about true transformation. The course is designed for daily micro-learning, with bite-sized lessons of around 20 minutes per day, followed by 30 minutes of practical homework. For deeper integration, we’ve included optional long-form tasks on weekends, helping you stack new habits seamlessly.
Finally, we’ve integrated Advanced ChatGPT Prompts throughout the course, speeding up your workflow and giving you actionable insights that align with your unique business needs.
What’s New?
We’ve integrated transformative tools you won’t find in our earlier programs, including:
1. Mindset and Inner Work: New modules with visualisation exercises, somatic practices, NLP, and hypnosis audios to help you break through limiting beliefs and rewire your mindset for success.
2. Expanded Copywriting and Offer Creation: In-depth training on how to craft compelling copy and build irresistible offers that attract collectors organically and with paid strategies.
3. Advanced Ad Strategies and Organic Outreach: We dive deep into ad creative strategy and have added an organic outreach module—showing you how to scale your business without relying on a large ad budget.
4. Enhanced Email Marketing Tactics: More robust email marketing frameworks, including segmentation strategies, A/B testing, and personalised automation, to help you nurture relationships and drive consistent sales.
5. Done-For-You Templates: Brand-new, ready-to-use templates for copy, creatives, and landing pages, saving you time and allowing you to focus on what you do best—creating art.
6. Mobile-Friendly Learning: Courses are now accessible via a mobile app, so you can easily listen and learn on the go, whether you’re at the studio or on a nature walk.
7. Merged our beginner coaching and advanced coaching program into one: this is the most comprehensive program we offer to date, empowering you with all the tools and lessons you need for online art business success.
What’s Different About This Course Format?
We’ve conducted extensive research to create a format that’s not just about learning—it’s about true transformation. The course is designed for daily micro-learning, with bite-sized lessons of around 20 minutes per day, followed by 30 minutes of practical homework. For deeper integration, we’ve included optional long-form tasks on weekends, helping you stack new habits seamlessly.
Finally, we’ve integrated Advanced ChatGPT Prompts throughout the course, speeding up your workflow and giving you actionable insights that align with your unique business needs.
Definitely. We recommend our more customised options with one-on-one feedback if you’re already an experienced online sales maverick. Artists like Tereza Barnard, who has a large following on IG (100k+) and a track record of sales, found immense value in our course. Despite her success, she discovered gaps in her digital strategy that we helped her fill, allowing her to reimagine her entire business.
Our course goes beyond surface-level tactics. We dive deep into areas like building targeted traffic with ChatGPT, choosing the right business model, integrating somatic practices, crafting compelling ad strategies, and mastering copywriting—all tailored to the unique needs of established artists.
Our course goes beyond surface-level tactics. We dive deep into areas like building targeted traffic with ChatGPT, choosing the right business model, integrating somatic practices, crafting compelling ad strategies, and mastering copywriting—all tailored to the unique needs of established artists.
24-Hour Email Support: Direct access for any questions or challenges you encounter.
Yes, we offer a 365-day money-back guarantee because we believe wholeheartedly in the impact of Surreal Academy.
Here’s how it works: Complete all the course materials, follow the action steps, and if you don’t make your first online sale within 365 days, we’ll hop on a free call with you to strategise your next moves. If you’ve put in the work and still don’t feel satisfied after these calls, we’ll gladly refund your full purchase price—no hassle, no questions asked.
If, after completing a quarter of the program, you feel that the materials and our approach don’t align with your needs, simply send us an email, and we’ll process a refund with no hassle. We’re here to support your growth, and if it’s not the right fit, we’ll make sure you’re taken care of.
We’re here to support your growth every step of the way.
Here’s how it works: Complete all the course materials, follow the action steps, and if you don’t make your first online sale within 365 days, we’ll hop on a free call with you to strategise your next moves. If you’ve put in the work and still don’t feel satisfied after these calls, we’ll gladly refund your full purchase price—no hassle, no questions asked.
If, after completing a quarter of the program, you feel that the materials and our approach don’t align with your needs, simply send us an email, and we’ll process a refund with no hassle. We’re here to support your growth, and if it’s not the right fit, we’ll make sure you’re taken care of.
We’re here to support your growth every step of the way.
Paid ads are the fastest way to scale your art business, but they’re not the only path to success.
In this course, we’ll show you exactly how to reach collectors and partners even with a tight budget. You’ll learn how to leverage organic outreach softwares with zero ad spend through strategic targeting and how to run effective ad campaigns starting at just £30/day to see tangible results.
At the end of the day, building a successful business requires an investment—whether it’s time, energy, or financial commitment. If you’re not willing to invest at least the price of a daily cup of coffee, then it’s unlikely your business will reach its full potential.
This isn’t about spending more; it’s about spending smart and building a foundation for long-term growth.
In this course, we’ll show you exactly how to reach collectors and partners even with a tight budget. You’ll learn how to leverage organic outreach softwares with zero ad spend through strategic targeting and how to run effective ad campaigns starting at just £30/day to see tangible results.
At the end of the day, building a successful business requires an investment—whether it’s time, energy, or financial commitment. If you’re not willing to invest at least the price of a daily cup of coffee, then it’s unlikely your business will reach its full potential.
This isn’t about spending more; it’s about spending smart and building a foundation for long-term growth.
We recommend allocating at least £500 per month for advertising to start seeing meaningful results. The more you invest, the more tests you can run, enabling you to gather data faster, refine your approach, and scale your business effectively.
However, this coaching program is also designed to help you generate sales and partnerships without relying solely on a high advertising budget. If you choose the paid ad route, we suggest a minimum of £30/day for 30 days to test out your introductory offers and gather insights quickly.
If you prefer a more organic approach, you’ll only need to cover software costs, which typically range from £100-£250/month. We’ll teach you how to leverage organic outreach strategies and low-budget influencer marketing to connect with collectors without breaking the bank.
However, this coaching program is also designed to help you generate sales and partnerships without relying solely on a high advertising budget. If you choose the paid ad route, we suggest a minimum of £30/day for 30 days to test out your introductory offers and gather insights quickly.
If you prefer a more organic approach, you’ll only need to cover software costs, which typically range from £100-£250/month. We’ll teach you how to leverage organic outreach strategies and low-budget influencer marketing to connect with collectors without breaking the bank.
- On a daily basis, approximately 1 hour/day (20-30 minutes/day to watch the pre-recorded video content; 20-30 minutes/day on completing the homework)
- 4-5 hours additional hours on a weekend might be required for longer-form homework (E.g. landing page building)
- In total, approximately between 10 hours per week. The more you put in, the more you will get out.
- Meta Ads Manager – For managing and scaling your ad campaigns effectively.
- Email Marketing Platform – Use your preferred tool for automated email sequences.
- Website Platform (Highly Recommended: Shopify) – Build a professional, high-converting online store.
- Canva – Create stunning design templates effortlessly, even without a graphic design background.
- Shopify Apps – Enhance your store’s functionality and optimise the shopping experience.
- Cold Outreach & Lead Generation Software – Essential for finding and contacting potential clients.
- Descript – Our recommended video editing software for polished, professional-looking content.
- Optimised LinkedIn Profile – Ideal for organic growth and networking with collectors and industry professionals.
- Appointment Scheduling Software (e.g., Calendly) – Simplify your booking process and streamline client outreach.
Absolutely. We’ve designed this course to be accessible and beginner-friendly, providing step-by-step instructions for everything you need. The tools and software we recommend are intuitive and don’t require advanced tech skills.
While you won’t need to touch any code, having basic familiarity with no-code solutions (like using website builders or design tools such as Canva) will help you get the most out of the course. We also suggest different platform options that are simple to use, so you can create a professional online presence with ease.
While you won’t need to touch any code, having basic familiarity with no-code solutions (like using website builders or design tools such as Canva) will help you get the most out of the course. We also suggest different platform options that are simple to use, so you can create a professional online presence with ease.
Yes there's the 3 monthly instalment options. Contact us at hello@surrealdigital.co.uk for custom payment links
At Surreal Digital, we started as an art marketing agency based in London, working with art galleries, artists, and forward-thinking startups. Our monthly retainers reached up to $7,500, reflecting the deep, personalised work we did for each client. But we noticed something important: the artists and galleries who needed our expertise the most often didn’t have the budget to access it.
We realised we needed to make a conscious change. Instead of keeping our knowledge locked behind high-ticket services, we decided to democratise it. We poured everything we know—our years of experience, our best strategies, and our deep understanding of digital marketing for the art world—into this course. It’s designed to be an accessible, comprehensive guide that anyone can use, regardless of where they are in their career or what their budget looks like.
This isn’t just a business pivot for us; it’s a choice rooted in our belief that every artist deserves the chance to thrive. By shifting our model, we’re able to reach and empower more creators, giving them the tools they need to build sustainable, successful art businesses—on their own terms.
"At 18, I was at my lowest point, struggling with severe depression. It was art that pulled me out of that darkness—it became my therapy and my purpose. This experience sparked a deep drive in me to make art accessible, to help artists find their voice, and to offer others a path to healing through creativity. It also fuelled my mission to innovate and democratise the art world using technology."
I'm Ginny Wan, founder of Surreal Digital. With a BA Philosophy from UCL and MSc Management from London Business School and experiences at Christie’s, the Louvre, and leading $5M+ in ad spend for Ecom, tech, and luxury brands, I bring a unique perspective to the table. As a guest lecturer at Sotheby’s Institute of Art and UCL, I share my practical strategies with the next wave of art entrepreneurs. My mission? To make the art world and art marketing accessible, help artists and emerging art businesses thrive with digital tools, and use creativity as a force for change.
In my free time, I dive into the unseen laws of the universe, exploring flow states through altered consciousness, Daoist and Hermetic wisdom, qigong, and breathwork—embracing the principle of ‘as above, so below’ to infuse new layers of depth and a surreal edge into my art marketing and creative thinking.
In my free time, I dive into the unseen laws of the universe, exploring flow states through altered consciousness, Daoist and Hermetic wisdom, qigong, and breathwork—embracing the principle of ‘as above, so below’ to infuse new layers of depth and a surreal edge into my art marketing and creative thinking.
Why We Created This Course: A New Model for a New Era